New Book Alert – After the Martians

That’s right. I’m announcing the upcoming launch of a new book in the What Man Hath Wrought series. It’s called “After the Martians,” and the cover is sensational.

AftertheMartians72d

Here’s the blurb for the book, an alternate history occurring after the events of H.G. Wells’ War of the Worlds:

In 1901 the Martians attacked Earth, but tiny bacteria vanquished them. Their advanced weaponry lay everywhere—giant three-legged fighting machines, heat rays, and poison gas. Now, in 1917, The Great War rages across Europe but each side uses Martian technology. Join Corporal Johnny Branch, a young man from Wyoming, as he pursues his dream to fight for America. Follow magazine photographer Frank Robinson while he roams the front lines, hoping to snap a photo conveying true American valor. Perhaps they’ll discover, as the Martians did before them, that little things can change the world.

Gypsy Shadow Publishing and I are planning for a book launch in early May. You’ll find more news about “After the Martians” here at this website, so check back frequently with—

Poseidon’s Scribe

April 24, 2016Permalink

Of Brands and Platforms

In previous posts, I’ve mentioned ‘author branding’ a few times in passing, and wrote a post on ‘author platforms.’ But what’s the difference between the two, and is one more important than the other?

First, let’s define both terms. In Brian Niemeier’s post on the subject, he quotes Jane Friedman’s definition:

Author Platform = the proven ability to reach a target audience with visibility and authority

Niemeier then cites Joe Konrath’s definition of brand:

Author Brand = the reader’s linkage of author name with a positive reading experience

Author BrandTo understand branding, think of the effort major corporations put into getting customers to associate the corporations’ products and logo with a happy experience.

Philip Martin has listed the ways author branding is akin to religious faith, though I wouldn’t go that far, and the analogy with religions quickly breaks down. In my view, it’s better to think of branding in the context of corporations, such as those marketing fast food or soft drinks.

Even better, think of your favorite authors. Just the act of recalling each of their names evokes the linked memories of your satisfaction with their books. For each author, you form the mental gestalt of their genre, writing style, typical settings, and common character types. The whole pleasurable reading experience comes flooding back to you upon the mere mention of a name.

That’s the effect you want to create in your readers. How do you do that? First, write great fiction. Ensure some commonality between your stories, in genre, style, settings, or character types. The more of these that are in common between your books, the more effective your branding will be, since readers will better know what to expect. You’ll achieve the consistency necessary for closer linkage of your name with your body of work. Lastly, you’ll have to do the marketing necessary to keep reinforcing that mental connection of name to experience.

Once you achieve effective branding, where a tribe of loyal readers associates your name with a great reading experience, then they will spread the word about you, and through them you’ll reach new readers. It’s that ability to reach new readers that is your platform.

Having defined and described platform and branding, what is the relationship between the two? Obviously, they’re related and intertwined. If you have a recognizable brand, you’ll have constructed a platform, which further establishes and cements your brand.

Think of platform as being from the point of view of a major publisher. Traditional publishers don’t often risk publishing works by authors who don’t already have a platform. Think of brand as being from the point of view of the reader. It’s in the reader’s mind where the desired linkage of name and experience occurs.

In my view, brand comes first, then it builds your platform, which then reinforces your brand and they snowball together after that.

That’s it, pardner. I reckon you better stop readin’ this an’ start heatin’ up your brandin’ iron. You got a heap o’ work to do, and so does—

Poseidon’s Scribe

April 17, 2016Permalink

Using the 15 Fiction-Writing Virtues

In a previous blog post, I explored how Benjamin Franklin, an early champion of self-help, might advise us on how to improve our writing. To recall, Ben identified weaknesses in his own character and flipped around those negative weaknesses into their corresponding, positive virtues, toward which he strived.

In that earlier post, I made a list of fifteen fiction-writing virtues, encouraged you to make a similar list, and then left you on your own. Today, I’m picking up where I left you stranded, and providing a structured approach for applying those virtues as you write.

benjamin-franklinBen Franklin took his list of thirteen virtues and focused on applying one per week. He kept a log of his success rate, noting when he succeeded and failed. That simple and easy method might not work for the fiction writing virtues, since the one you’ve selected might not apply to what you’re doing that week. Your virtue list, if it’s anything like mine, might be more event-based.

What you need is a mechanism for (1) remembering, (2) applying, (3) recording, and (4) reassessing your virtues:

  • Remembering means that the applicable event-based virtue will appear before you when that given event starts, so it’s a reminder to exercise that virtue.
  • Applying means that, in the moment of decision, you choose to act upon your virtue and do the virtuous thing.
  • Recording means that you’ll keep some sort of log or journal of your success and failure.
  • Reassessing means that once one or more of the initial virtues have become an ingrained habit, you strike it from the list, consider other weaknesses in your writing that require improvement, and add new virtues to work on.

From my earlier blog post, here again are the 15 fiction-writing virtues I came up with. Reminder—yours will likely be different.

15 Virtues

I had split the virtues into five Process virtues and ten Product virtues. Here are a couple of tables showing to which parts of the story-writing procedure each process virtue applies, and to which story elements each product virtue applies.

First draft Self-Edit Critique Submit Rejections
Process Virtues 1. Productivity X X X X X
2. Focus X
3. Humility X
4. Excellence X
5. Doggedness X

 

Character Plot Setting Theme Style
Product Virtues 6. Relevance X X
7. Appeal X X X
8. Engagement X X
9. Empathy X
10. Action X
11. Placement X
12. Meaning X
13. Style X
14. Communication X X
15. Skill X

Remembering. The best solution is to print the list of virtues and keep it near your computer or tablet when writing, and refer to it often. Over time you’ll remember to refer to the “Excellence” virtue before submitting a manuscript, for example.

Applying. This is the most difficult part. In any given writing situation, you must do your best to live up to the virtue that applies to that situation. You’ll likely fail at first, then get better with time, practice, and patience.

Recording. If you keep a log, journal, or writing diary, that is a good place to grade yourself each day on how well you achieved each virtue that applied that day. You may learn more from failures than successes, in recognizing the causes for the failures. In time, you will strive harder to achieve each virtue simply because you won’t want to record another failure in your logbook.

Reassessing. Your list of virtues should be dynamic. Whenever you believe you’ve got a virtuous habit down pat, you can delete it from the list. Whenever you find another weakness in your writing, you can add the corresponding virtue to the list. Perhaps you’ll find that a virtue is poorly phrased, or is vague, or doesn’t really address the root cause of the weakness; you can re-word it to be more precise.

If you faithfully apply a technique similar to this, and you find your writing improving, and you gain the success you always desired, don’t forget to send (1) a silent thank-you to the spirit of Benjamin Franklin, and (2) a favorable and grateful comment to this blog post by—

Poseidon’s Scribe

April 10, 2016Permalink

Writing Success, Thanks to Mr. Pareto

All things being equal, no two things really are equal, are they? That strange little fact, along with a rule thought up by an Italian economist, could improve your fiction writing, or at least allow you to manage your fiction-writing time and other resources better.

220px-Vilfredo_ParetoVilfredo Pareto came up with a principle now named for him—the Pareto Principle. It’s also called the “80-20 Rule” and the “Law of the Vital Few.” Pareto noted the following inequalities, or uneven distributions: only 20% of the Italian people owned 80% of the land, and in his garden, 20% of the peapods contained 80% of the peas.

It’s surprising how often this rule applies in everyday life, and it could even apply to your writing. Let’s say you’ve written ten stories and had them published, and over a given period, here were the number of sales:

Title Sales
The Wind-Sphere Ship 12
Within Victorian Mists 40
Alexander’s Odyssey 8
Leonardo’s Lion 4
A Steampunk Carol 9
The Six Hundred Dollar Man 6
A Tale More True 1
Rallying Cry / Last Vessel of Atlantis 2
To Be First/Wheels of Heaven 1
Time’s Deforméd Hand 4

If I sort the data in order from most to least, make a bar chart, and add a line representing the cumulative percentage, I get a Pareto Chart, like this:

Pareto chart

If these really were my sales numbers, I’d note it’s not quite true that 20% of my stories were getting 80% of the sales, but this graph still illustrates the concept of the vital few.

Seeing this data, you might be tempted to shift all your marketing efforts to the three or four books currently selling well. Not a bad idea, but I’d caution you to continue monitoring the books out at the ‘tail’ of the curve. Watch for a book that’s trending leftward and increasing in popularity.

If you had enough data on your (and others’) writing efforts, you might find:

  • 80% of your writing time is spent on 20% of your writing product. Thanks to Bob Parnell for this one, and the next two.
  • 20% of all writers achieve 80% of the sales income.
  • 20% of writers are sending 80% of the submissions to publishers.
  • 20% of your science fiction world-building will be enough to satisfy 80% of your story’s needs. Thanks to Veronica Sicoe for that.
  • 80% of your sales come from 20% of your marketing efforts.
  • 20% of your blog posts get 80% of the hits.
  • 80% of all fiction book sales occur in 20% of the genres.

I’d caution you not to take a strict interpretation of the Pareto Principle. It’s just a guide to show you the outputs of your efforts are not uniform, and give you ideas about where to focus. There’s a good critique of the Pareto Principle written in a guest post by author Debbi Mack.

For now, I think we’d all agree that 80% of the best fiction out there is written by 20% of the authors, especially that one who calls himself—

Poseidon’s Scribe

April 3, 2016Permalink

Been to Utopia and Dystopia, and I prefer…

Judging from recent literature, the future looks bleak. The Hunger Games, Divergent, The Maze Runner, Delirium, Matched, Legend, and others paint visions of worlds much worse than our own.

Without question, these books sell well. Some have become movies. We readers have a fascination with dismal futures, possibly because:

  • They make our own present seem better by comparison;
  • We like to imagine the end result of current downward trends;
  • The character’s stakes are high, the conflicts larger than life;
  • We identify with being a victim of society;
  • It’s inspiring to read about characters making the best of things in the worst of places; or
  • Millennials, raised in the shadow of 9-11, actually believe their future will be worse than their present.

city-654849_960_720From the writer’s point of view, dystopias have this advantage—at least one of the book’s conflicts is baked in from the start. There will be some sort of man vs. society conflict going on. Whatever other conflicts are present, you’ll find a struggle between the individual and the state. By contrast, in utopias, conflict is harder to come by.

For this post, I’ll define utopian literature to refer to fiction set in a future world that’s better and more technologically advanced than our own, but is not necessarily a perfect world. Dystopian literature is fiction set in a future world worse than our own (with either more advanced or less advanced technology), it’s but not necessarily a completely hellish world.

spaceship-499131_960_720Utopian literature doesn’t seem to be selling as well as its dystopian opposite. Such books once rocketed off shelves. Almost all science fiction written in the 1940s, 50s, and 60s assumed society and technology would advance and life in general would improve.

Such utopian books didn’t portray perfect futures. The characters suffered from problems and challenges as dire as those in any novel. After all, if someone traveled to our present from almost any period in the past, they’d view our modern era as utopian, thanks to our long life spans, medical advancements, reasonably plentiful food, and readily available technology. We look around us and see no end of problems, but in the eyes of our ancestors, we all inhabit Utopia.

Does the prevailing literary mood reflect society’s predominant attitude toward technology? In the 1940-1970 period, could it be that the Space Race, combined with the baby boom (which produced a huge number of youthful readers), result in a yearning for optimistic literature?

Might it be that today’s readers no longer hold a positive view of technology? Has the rise of terrorism, increasing surveillance, climate change, cybercrime, and a fear of artificial intelligence biased the current book-buying public against science?

Possibly, but Baby Boomers had “bad” technology, too—namely, the Bomb. And Millennials have plenty to be optimistic about, such as driverless cars, household robots, 3D printing, hyperloops, missions to Mars, etc.

If each generation knew both good and bad technology, then why would they hold such different attitudes toward it? Or is it something besides a prevailing view of science?

Could it be all due to the Boomers alone? Maybe that “pig in a python” generation is, all by itself, influencing literature as its population ages. That is, when Boomers were young and optimistic, they preferred Utopia, but as they became older, sadder, and wiser, they pulled up stakes and moved to Dystopia.

Hieroglyph coverWhatever the reason for the current literary preference, some evidence indicates the reaction against dystopia and back toward utopia has begun. In 2011, author Neal Stephenson helped found Project Hieroglyph which seeks fiction and nonfiction depicting a positive future. The published anthology, Hieroglyph, is on my list of books to read.

I prefer utopian fiction. Being a techno-optimist, I prefer to think the future will be better than the present, and reading such books keeps me in that mindset. However, I’m not Pollyannaish; I know society could well backslide, much as the thousand year Dark Ages followed the Roman Empire. Further, I know readers of dystopian books don’t necessarily believe the future of the real world will be dismal.

Let me know your position on this spectrum. Do you read solely utopian, or solely dystopian books? Or perhaps you don’t care, so long as the book is good. Your comment may influence the type of fiction to be written by—

Poseidon’s Scribe

March 27, 2016Permalink

8 Rules for Writing The End

Writing the ending of your story can be as difficult as coming up with its opening lines. After all, the ending is the part that will (or should) linger in your readers’ minds. It’s important to craft an ending that satisfies, intrigues, and leaves readers hungry for your next book.

The EndWhat should you do to create a memorable and striking ending? Here are 8 rules to follow, distilled from great posts you should also read by Dee White, James V. Smith, Jr., Brian Klems, Crista Rucker, Joanna Penn, and the folks at Creative Writing Now and WikiHow:

 

  1. Resolve the story’s main conflict(s). Even if the external conflict isn’t fully resolved, the protagonist’s internal conflict should demonstrate growth in that character.
  2. Ensure the final events result from the protagonist’s actions and decisions. For better or worse, the hero must bring about the ending, not stand by and watch it happen. Do not allow a Deus Ex Machina.
  3. Strive for an ending that’s inevitable, yet unexpected. I’ve always found Beethoven’s music to be like that. “Yeah,” you’re asking, “but how do I do that?” Take the expected ending and give it a twist; that’s how to give readers something they don’t expect. The way to make that ending inevitable is to go back and drop foreshadowing hints into the story. If these hints are subtle, then your ending can be both inevitable and unexpected.
  4. Allow only a brief resolution after the story’s climax. The end should be a rapid relaxation of tension as I depicted here.
  5. The end should refer to story’s theme, but not be preachy like a morality play.
  6. If you’re unsure how to end your tale, write several draft endings and either choose the best one, or combine elements from two or more of the best. You may end up with as many drafts of the ending as you wrote for the beginning hook.
  7. You needn’t fully wrap up all the story’s loose ends (except those pertaining to the protagonist and the main internal conflict), but they should be addressed or hinted at.
  8. The end should reflect back to beginning, but in a spiral manner, not a circular one. By that I mean that things can never be as they were in the beginning of the story; too much has changed. By referring back to the beginning, that will emphasize this change to the reader.

Adherence to these rules should help you end your stories in a manner satisfying to your readers. At last, riding off into the sunset on his amazing rocket-powered pen, goes—

Poseidon’s Scribe

March 20, 2016Permalink

Modernizing the Muses

What is the source of creativity? Why are some people creative, and others not as much? To those who aren’t, creative people can seem imbued with magical power, able to see beyond, and to make something out of nothing.

The ancient Greeks judged many such abilities to be god-given, and attributed creativity to the Muses. Later Greek mythology settled on their being nine of them, all goddesses, and all daughters of Zeus and Mnemosyne. Each was an expert in some field or group of related fields. Though a muse might inspire a certain level of skill in a mortal, woe be unto the mortal who dared to challenge a muse herself.

I’ve blogged several times (notably here, here, and here) about muses, since I’m interested in creativity and enjoy the idea of somehow making that mysterious attribute more tangible and understandable. In my own uncreative moments, when stumped for a story idea, I wonder if I’d be more creative if I had a muse figurine. If I stared at such a figurine, would the muse herself inspire me?

Xanadu MusesGuilty pleasure confession: I liked the 1980 movie Xanadu, especially the scene where the nine muses emerge from a wall mural, to the tune of the wonderfully exuberant song “I’m Alive,” by the Electric Light Orchestra.

For today, I thought I’d ponder the various fields mastered by the ancient muses, and see how we would update that and assign modern creative fields to 21st Century muses.

Here are the classical muse job assignments:

Muse Name Domain
Calliope Epic poetry
Clio History
Euterpe Music, Song, and Elegiac Poetry
Erato Lyric poetry
Melpomene Tragedy
Polyhymnia Hymns
Terpsichore Dance
Thalia Comedy
Urania Astronomy

Today, I’m not sure we’d count History or Astronomy as being such creative endeavors as to be each worth having their own muse. Also, I doubt we’d split poetry three ways. Note that prose fiction (my preferred field) is nowhere on the list.

Here’s my initial attempt to modernize the muses, taking into account the different and newer creative endeavors available today:

Muse Name

Domain
Alpha Literary arts (fiction, poetry)
Euphemia Performing arts (music, dance, choreography, theater, movies, singing, comedy)
Idola Visual arts (painting, sculpture, photography, architecture, interior design)
Mágeira Gastronomy / chef
Polycassandra Multimedia artistic works (comics, video games)

My list has only five, not nine. But even ancient accounts weren’t clear about the number of muses.

I stuck with the idea of giving them Grecian names (or feminized versions of Greek words). Alpha is, of course, the first letter. Euphemia means to speak or declare. Idola means vision. Mágeira is intended to refer to chefs and cooking. Polycassandra is intended to mean manifold helper.

Perhaps in a future blog post I’ll re-examine this list. I might be able to split up their duties in a way to better even out their workload. After all, Idola and Euphemia would be very busy, compared to Mágeira.

What do you think? Have I left out any creative fields of endeavor worthy of inclusion? Is there a better way to organize the assignments? In the task of modernizing the muses, it’s time for you to get creative and to out-do—

Poseidon’s Scribe

March 13, 2016Permalink

The 7 S’s of Your Writing Cave

You’ve heard of man-caves. Do you write in a cave? A nook? A special room dedicated to your craft? A place where all you do is write?

I’m curious about the percentage of writers who have such a place. Also, what’s the percentage of writers who don’t have a cave but wish they did?

Let’s explore the concept of writer’s caves and their characteristics. I believe there are seven features you might seek in setting up such a place. You could be looking for one, two, or any number of these aspects. Conveniently, they all begin with ‘s.’

  • Stimulation. You chose your cave because its window scenery inspires. Or you brought motivational aids into the space, such as pictures, incense, or music. You laid out the room so that it stirs your creative fluids and launches your mind in flight.
  • Silence. The cave is the one room in your dwelling that’s quiet. No conversation noise, no traffic noise, no TV or radio. You need peace to write and can only find it here.
  • Separation / Solitude. Okay, that’s two s-words, but they are related. To write, you need to isolate yourself from others, to be alone. The presence of spouse, children, or roommates requires you to attend to their needs, to engage with them, and you can’t write under those conditions.
  • Single-mindedness. You dedicated this chamber to writing, and that is all that occurs within. No distractions permitted. Here you focus only on creating masterpieces of fiction. You’ve banned all mental wandering, research, games, daydreaming, and navel-gazing from this room. It’s nose to grindstone here.
  • Supplies. You need certain stuff to write. Perhaps this stuff includes your computer, printer, ink, reams of paper, favorite pens, reference books, etc. You’ve gathered all these things in one space, convenient and ready at hand.
  • Security. Your cave didn’t start out as anything special, and perhaps it isn’t special now. But you’re just comfortable here. It’s become a habit. Since it’s working, why change a thing?
  • Setup. In your cave you’ve achieved ergonomic perfection. You’ve chosen a chair shaped for optimum comfort and proper spine support. The computer screen is at the right height. You’ve positioned the keyboard and mouse such that you could work here all day without fear of repetitive strain injury.

I’ll make two guesses about writer’s caves. First, I’ll bet they used to be more common than they are now. I say that because pens once required frequent dipping in an inkwell, and you didn’t want to be toting one of those around. After the advent of typewriters, those machines weren’t exactly portable either. These technologies chained writers to specific desks.

Only the invention of pens with internal ink reservoirs freed writers to write anywhere. Today’s laptop and tablet computers also provide portability that allows you to write wherever you choose, and to bring your digitized reference materials with you.

My second guess is that most successful authors have caves. Those who churn out best-sellers might cite any of my 7 s-reasons for their own caves, but after awhile, it amounts to Security. They’ve found something that works and see no need to change.

That’s not to say that caves are essential to writing success, or that all the best authors have their own caves.

What does Poseidon’s Scribe’s writing cave look like, you ask? I used to have one, but don’t any more. I had a den that I set up with everything I then needed—spacious desk, shelves of books, inspirational framed pictures, internet connection, printer, supplies, etc.

Subway writing caveI don’t write there very much anymore. Now I write first drafts while commuting on the subway.

 

 

 

 

 

 

 

At home, I take my laptop wherever I’m close to an outlet, and it could be in any room, any seat, like Couch writing cave on the couch in the living room. In good weather, I sometimes write out on the deck.

 

 

 

 

 

In short, the world is my cave.

How about you? Do you write in a special place? What do you call it? What is it about that space that makes you want to write there?

Leaving a comment about that is your homework, assigned by—

Poseidon’s Scribe

March 6, 2016Permalink

They Don’t See What You See

If you aim to be an author, you must observe the world as a writer does. You’ll write better stories if you do.

When I use the word ‘observe’ I mean it in the general sense of perceiving by one or more of the five senses (or beyond those five, even). I’ve blogged before about conveying the five senses in your stories, but here I’m referring not to your characters, but to you perceiving the real world.

Writer ObservationBefore we get to writers, let’s discuss observation in general. While acknowledging there are other epistemological theories, I’ll assume there is a single, physical world out there, and each person observes it differently. Those differences are due to observations taken from different physical locations, accuracy of senses, mood, previous experiences, and many other things.

Observation, then, is a combination of a signal from one or more senses, and the mental activity resulting from the signal. We perceive with our senses and our brains.

Early in life, we discover the universe is too big and filled with too much stuff for us to see every little detail, so we learn to filter some things out. We focus on the parts we find most useful.

We recognize patterns, and form mental models of how the world is. That way we can tell at a glance if something doesn’t fit, and we can fill in the details we can’t sense but assume are there. Some people hone their senses to a fine degree of accuracy through practice, and some do not.

What does it mean to observe the world as a writer does? A good writer:

  • Considers the world as a source of story ideas, details, and descriptions;
  • Sees places as potential story scenes;
  • Notices people and incorporates aspects of them in story characters;
  • Hears all talking as potential dialogue;
  • Watches people when they’re experiencing intense emotions, so as to pick out appropriate appearance, expressions, and gestures for story characters;
  • Tastes food with the intent to describe it as a meal in a story;
  • Picks out the most telling details in real places or people, so as to better describe scenes and characters;
  • Goes ‘people-watching’ and imagines background stories for the observed people; and
  • Practices observing with all senses to improve both sensing accuracy and the ability to describe in words what is sensed.

You might doubt this advice will help in your particular case. Maybe the scenes in your stories look nothing like the world you live in, and your novel’s characters are completely unlike anyone you know or see. That’s common when writing fantasy or science fiction.

Even in such cases, it benefits you to practice and improve your powers of observation. That ability to pick out and convey the right details, in a manner that transports the reader to your fictional world, will help you no matter how unusual your scenes and characters are.

For further study, I recommend you read this WikiHow article and also this post by Maria Popova.

If you practice perceiving the world and people around you, really strive to develop that skill, one day you might achieve the acute observational prowess of—

Poseidon’s Scribe

February 28, 2016Permalink

8-Fold Approach to Marketing Fiction

You’ve spent innumerable hours all alone writing your book. That’s done; the book is published. All you have to do now is switch personalities, become an extreme extrovert, and market your book. For some, that’s easy and fun. For others, not so much. This post is for those who are confused by, and a bit scared of, marketing their fiction.

Marketing Your BookThere’s plenty of advice out there, both online and in excellent books, about marketing your stories. Many websites provide long lists with scores of tasks for you to do. It’s a bit intimidating.

My intent today is not to make marketing easy, but rather to break down the problem into chunks. Specifically, just eight chunks. I encourage you to explore the subject further. Read the long-list blog posts. Read the books. Watch the videos. But go into it knowing you won’t be doing everything they suggest. Nobody does that (because nobody can).

Your marketing campaign will be different from that of all other authors. Uniquely yours. You’ll do the things you can, the things you’re comfortable with. In time, you’ll stop doing the things that don’t work, and you’ll experiment creatively with new things.

What follows is my attempt to organize the marketing process into parts. There’s some overlap between them, because the process is interconnected as an integral whole, all focused on getting readers to buy your books.

  1. Plan the Campaign. Here’s where you do the advance thinking, figuring out your target audience, your approach, and your budget. You’ll study how others have done it. You’ll write out a marketing plan. You’ll consider timing your book launch for maximum effect, and create your launch strategy.
  1. Brand Yourself. In this step, you craft the picture of you that you want potential readers to have. This is about you, not your book, though your book must be a consistent part of the story, or image, that is you. Through your website, social media, author photo, e-mail signature, and practiced elevator speech, you’ll convey your intended brand.
  1. Explode Outward and Reach People. The goal here is to seem to be everywhere your potential fans are. Not in an annoying way, but suddenly they can’t stop noticing you. Wherever they are, you are, on podcasts, at conferences, book signings, social media, e-mail newsletters, interviews, etc.
  1. Think Like a Potential Fan. You need to put yourself into a reader’s place and make it easy to buy your book. Test out all the links and all your promotional material to ensure they aim toward the sale. You want every interested person to be able to buy your book with ease and without frustration.
  1. Tempt Future Readers. Work on your “curb appeal.” Ensure your website, book cover, author photo, book trailer, etc., are irresistible. Run contests, offer coupons, provide giveaways, show free book excerpts, and hand out swag.
  1. Create Buzz. The idea behind this might seem identical to Step 3, but this one is intended to leave others talking about you and your book. This involves book reviews, blog tours, press releases, entering contests, etc.
  1. Maintain Reader Connections. Here we think long-term and work on retaining your fan base, once initially established. Keep contact with loyal readers via newsletters, e-mail social media, etc.
  1. Manage Your Time. As I said earlier, you can’t do it all. You’ll have to budget your time; stop doing what isn’t working; schedule some time for each part of your marketing plan, and balance that with writing your next book.

This is just the start of your marketing journey. Read these excellent posts by Kimberley Grabas and Caitlin Muir for more in-depth information. By grouping the overall process into eight chunks, I hope this post has simplified and de-mystified the marketing game for you.

Oh, yeah. And buy all the books you can find by Steven R. Southard, also known as—

Poseidon’s Scribe

February 21, 2016Permalink