After Your Great Idea – the Difficult Part

Got a great story idea, have you? All that’s left is to type up the words, send them to a publisher, and start spending all that advance money, right?

Not so fast.

First, I suggest you read this wonderful guest blogpost by author Elizabeth Sims, posting on Jane Friedman’s site. Sims gives indispensable advice about how to convert an idea into a story. I’ll give my own spin on her guidance below, but her post explains it in more detail.

She describes four techniques to use. You may use them singly or in combination. Sims says you can take your original story idea and bend it, amp it, drive it, and strip it.

Bend It

Take your idea and shape it into something worth reading. Alter it nearly beyond recognition. Change it in ways that make it more exciting and dramatic. Isaac Asimov read The History of the Decline and Fall of the Roman Empire by Edward Gibbon and imagined the decline and fall of a future galactic empire. He bent the idea further by adding an advanced science called ‘psychohistory’ which predicted the fall of the empire, then wrote his Foundation Series.

Amp It

Your story idea includes some characters with goals, motivations, and problems. Okay, now crank up the volume. Make the goals nearly unreachable, the motivations into obsessions, the problems nearly unsolvable. Raise the stakes. Frank Herbert dabbled with growing mushrooms and enjoyed watching the moving sand dunes near Florence, Oregon. From those interests came Dune, a novel of prophesies, magic, royal family destinies, drug-induced mental states, treachery, self-doubts, and impossible odds.

Drive It

Carry your story idea to extreme ends, ultimate possibilities, and previously unexplored realms. Where ‘Amp It’ has you elevating internal character emotions and personalities, ‘Drive It’ is where you supercharge the plot. Disgusted by what he’d read of the communist Soviet Union, George Orwell took that as a starting point and drove it toward the bitter and dismal future of Nineteen Eighty-Four. Stalin became Big Brother. Secret police became ubiquitous spy cameras. Propaganda became the language of Newspeak and the concept of doublethink. Soviet slogans became “War is Peace, Freedom is Slavery, Ignorance is Strength.”

Strip It

If your idea gets too big and the novel threatens to overwhelm you, cut it down to size. Readers can’t keep track of an entire world, but they can follow a single character. If you portray that character well enough, readers will understand the metaphor—through that one character, you’re representing many. Angered by a newspaper advertisement urging the U.S. Government to unilaterally suspend testing of nuclear weapons, Robert A. Heinlein could have taken Tolstoy’s War and Peace and set it in outer space. Instead, for Starship Troopers, he wrote a stripped-down version, describing an interstellar war from the perspective of a single soldier in the Mobile Infantry.

Now that you have Bend It, Amp It, Drive It, and Strip It in your writer’s toolkit, take another look at your story idea. Just think of the possibilities, all because you read this post by—

Poseidon’s Scribe

Of Brands and Platforms

In previous posts, I’ve mentioned ‘author branding’ a few times in passing, and wrote a post on ‘author platforms.’ But what’s the difference between the two, and is one more important than the other?

First, let’s define both terms. In Brian Niemeier’s post on the subject, he quotes Jane Friedman’s definition:

Author Platform = the proven ability to reach a target audience with visibility and authority

Niemeier then cites Joe Konrath’s definition of brand:

Author Brand = the reader’s linkage of author name with a positive reading experience

Author BrandTo understand branding, think of the effort major corporations put into getting customers to associate the corporations’ products and logo with a happy experience.

Philip Martin has listed the ways author branding is akin to religious faith, though I wouldn’t go that far, and the analogy with religions quickly breaks down. In my view, it’s better to think of branding in the context of corporations, such as those marketing fast food or soft drinks.

Even better, think of your favorite authors. Just the act of recalling each of their names evokes the linked memories of your satisfaction with their books. For each author, you form the mental gestalt of their genre, writing style, typical settings, and common character types. The whole pleasurable reading experience comes flooding back to you upon the mere mention of a name.

That’s the effect you want to create in your readers. How do you do that? First, write great fiction. Ensure some commonality between your stories, in genre, style, settings, or character types. The more of these that are in common between your books, the more effective your branding will be, since readers will better know what to expect. You’ll achieve the consistency necessary for closer linkage of your name with your body of work. Lastly, you’ll have to do the marketing necessary to keep reinforcing that mental connection of name to experience.

Once you achieve effective branding, where a tribe of loyal readers associates your name with a great reading experience, then they will spread the word about you, and through them you’ll reach new readers. It’s that ability to reach new readers that is your platform.

Having defined and described platform and branding, what is the relationship between the two? Obviously, they’re related and intertwined. If you have a recognizable brand, you’ll have constructed a platform, which further establishes and cements your brand.

Think of platform as being from the point of view of a major publisher. Traditional publishers don’t often risk publishing works by authors who don’t already have a platform. Think of brand as being from the point of view of the reader. It’s in the reader’s mind where the desired linkage of name and experience occurs.

In my view, brand comes first, then it builds your platform, which then reinforces your brand and they snowball together after that.

That’s it, pardner. I reckon you better stop readin’ this an’ start heatin’ up your brandin’ iron. You got a heap o’ work to do, and so does—

Poseidon’s Scribe

When to Quit Writing

You really, really wanted to be a well-known author. You did everything right; you devoured books about writing; you read every blog post by Poseidon’s Scribe; you joined critique groups; and you went to writers conferences. Most of all, you wrote all the time, turned out stories and sent them to all the markets…

…and got only rejections, no acceptances.

Undeterred, you turned to self-publishing. These days, who needs an editor or publisher, right? You became an “indie” author…

…and sold nothing.

QuittingNow you’re wondering if you’re cut out to be an author. You’re wondering if you should quit.

After all, there have been other times when you hoped to be good at something, tried it for a while, and gave it up—those guitar lessons, those pre-med classes you took in college, high-school basketball, the internship in the law firm.

Sometimes it takes a few tries to find out where your talents are. There’s no shame in trying something and finding out you just can’t do it. Now it looks like you’ll have to add ‘famous author’ to the list of jobs you’re not suited to. Just one more item on the list, that’s all.

But you’re torn. You know that the ‘famous author’ thing is partly about luck. Maybe mostly about luck. What if your next book is destined to be your breakout book, the one that propels you to best-seller lists, fame, huge advances, and movie deals? You’d hate to quit writing when you’re just one book away from all that.

How do you know when it’s time to give up? Lucky for you, you surfed to the right blog post. I’m going to give you a simple equation. Here it is:

A + B – C = D

A = All-consuming inner drive to write for its own sake.

B = Belief that you want to be a famous, successful author.

C = Cumulative frustration with the rejections and lack of sales

D = Decision factor.

Simply figure out the values for A, B, and C and plug them in. If D is positive, stick with your writing. If D is negative, it’s time to quit and find something else.

(Yeah, I know it’s subjective. What do you want from me, a calibrated quit-o-meter?)

Quitting graphsLet’s work through some examples. The horizontal axis is time. The vertical axis is the strength or intensity of each equation term. You might start writing without much drive to write for its own sake (A), but more of a belief in achieving fame and fortune (B). Most often, those reverse over time as the realism of the writing profession sinks in, while frustration accumulates (C). Remember, as long as D stays positive, you’ll keep writing.

Obviously, the key variable is A, the all-consuming inner drive to write for its own sake. So long as that stays greater than the cumulative frustration, you’ll stick with it.

So there you have it, an explanation that’s all scientific and mathematical. With an equation and everything. Are you going to argue with respected scientists and mathematicians?

You can read some great advice on the subject of whether to give up writing by Jane Friedman and Kameron Hurley (guest-posting on Chuck Wendig’s site).

May you meet with enough success in your writing that you won’t have to face a decision about whether to quit or not. That’s the fervent hope of—

Poseidon’s Scribe

October 18, 2015Permalink

Your Author Platform

Several years ago, the writing world buzzed about the concept of “author platform.”  Here I’ll briefly define the term, state the purposes of these platforms, describe mine, and offer thoughts on yours.

There are many sites where you can get a good definition of author platforms, notably here, here, and here.  Basically your platform consists of the ways you use to stand out in the crowd, the methods you use to attract a fan base of readers.

An author platform starts with your stories, your books.  From a platform point of view, it’s best if they have something in common—genre, theme, style, etc.  But the other aspect of the term platform is how you connect with readers.  Not just how you connect books with readers, but how you connect you with readers.

There are many ways to do that, including appearances at conferences and other venues, interviews, and your web presence.  Web presence includes blogs, social media, e-mailed newsletters, etc.

What’s the purpose of this platform?  In the ‘old days’ publishers would build a platform for the author.  No more.  Now it’s expected the author will take out saw and hammer and construct it herself.  If a publisher or agent sees that a writer has an existing platform, that represents a low business risk, an established product that’s ready to sell to already-waiting customers.

Readers don’t need to know about platforms, but they do enjoy connecting with authors they like.  When they take delight in a book and do a web search for the author and find a rich and varied web presence, they feel they can join the author’s circle.  When they find the author has other books just as good and similar in some way, they feel comfortable shelling out money for them because there’s a familiar consistency there, a set of established expectations.

For authors, the platform serves the purposes of connecting to both readers and publishers in the modern, web-based world.

Author PlatformAs for me, my platform is still under construction.  I’ve mainly been working on writing stories, as many as I can.  Although I’ve dabbled in different genres, I’ve found I enjoy writing about the problems of people dealing with new technology, especially in historical and foreign settings.  The stories in the series What Man Hath Wrought, put out by Gypsy Shadow Publishing, are the best examples.

My web presence is slowly increasing, by means of this blog, Twitter, and my author page on Amazon.  I’m still working on Facebook and other venues.

What about your platform?  My advice is to do what works for you.  Start with writing stories; hone your writing skills.  If you can get some of them published, even at non-paying markets, that at least gets your name out there.   Then work on the various marketing methods.  As you try things, pay attention to sales and spend more time on things that increase sales and less time on things that don’t.

As with any trend or movement, a backlash is forming with respect to platforms.  See section 3 of this entry.  I think Jane Friedman’s advice to new fiction writers (for whom I write my blog) is sound.  Just write.  Think about writing, focus on writing, enjoy writing, and let the marketing develop later.

What are your thoughts on author platforms?  Feel free to leave a comment and let me know.  In the meantime, see that guy trying to erect some sort of raised dais there in the middle of the internet, using two-by-fours and bailing wire?  Don’t laugh, that’s—

                                                              Poseidon’s Scribe