Judging Covers

They say you shouldn’t judge a book by its cover, but some of your potential readers will, and you don’t want them wincing at the sight of your book. Today we’ll be judging covers, or at least reviewing what makes a good one.

After you read this post, please check out Derek Murphy’s take on cover design here. He goes into more depth. Although I’ll only be discussing fiction covers, his post also addresses non-fiction.

Resources

Where do you get cover art? Here are some sources:

  • If you sold your book to a publisher, the publisher may do your cover. They will likely work with you and do their best to accommodate your preferences.
  • If you’re also an artist or graphic designer, you can make your own cover art. If you’re manipulating images found on-line, be careful not to violate public domain restrictions. Sites like Dollar Photo Club and Dreamstime offer thousands of images at reasonable prices.
  • You can pay someone to do your cover art for you. Perhaps you have an artist friend, or you can get in touch with a talented artist at a local high school or college through the art department. There are websites such as 99Designs where you can have artists compete to make your cover.

Techniques

Derek Murphy’s post spells out the secrets to good book cover art in detail, but his overall message is that people will only glance at a cover for a moment, so it has to grab them. Your cover has to convey its message in a couple of seconds. All eight of Murphy’s cover design secrets flow from this principle. I’ll discuss each technique with respect to the covers of my books, or anthologies in which my stories appear.

51aDCvEwjvL1. Make it “Pop.” Use contrast between light and dark, or opposing colors. The cover of 2012 AD uses that technique to show off the explosion.

 

 

 

 

2. Lots of space. Avoid clutter. LeonardosLion3fThe cover of “Leonardo’s Lion” is simple; the reader’s eye doesn’t have to wander all over to get the point.

 

 

 

 

ASteampunkCarol72dpi3. Make it emotional. Your cover should be beautiful; it should appeal to the heart and make readers feel something. Remember, readers of different genres react emotionally to different things. The cover of “A Steampunk Carol” has the brass gears that steampunk lovers enjoy, and adds the red and green flowers of Christmas.

 

 

4. Use a subtitle, teaser or tagline (and a review!). It’s an effective technique, but none of my covers so far have used this.

Cover art5.1jox6w Pick the right font (and effects). The font should be readable and should help deliver the book’s message. In Quest for Atlantis, the main title font has an ancient (or at least olden) look. For “The Sea-Wagon of Yantai,” the title font has an Asian feel.

 

 

RippersRing72dpi6WithinVictorianMists9. Make it personal (but not cheesy). It’s good to have people on your covers, though Murphy argues against silhouettes. “Ripper’s Ring” gives you a glaring Jack the Ripper. We did use silhouettes for “Within Victorian Mists” but I think we did it effectively, to convey dancing on clouds.

 

ATaleMoreTrue3f7. If it’s too hard, go simple. Murphy argues against trying to cram in all the ideas you’d like to convey. I think “A Tale More True” illustrates a reasonable amount of simplicity. The reader has to wonder how a tricorn hat ended up there.

 

 

 

Pageflex Persona [document: PRS0000039_00001]8. A little more on text placement. Murphy makes some additional points about text contrast with background, as well as fitting in short words (a, by, in, or the) in among the larger words. I like how the tower in Hides the Dark Tower seems to punch through the word ‘tower.’

 

 

 

As writers, we’re not expected to be great cover designers. If you are, or would like to be, then more power to you. For the rest of us, we must depend on (and pay for) the skill of others such as Derek Murphy. Leave the judging of book covers to the experts; that’s the advice of—

Poseidon’s Scribe

October 25, 2015Permalink

Writing Blurbs

Whether readers buy books online or in a bookstore, they look at the cover first and the blurb second. If the blurb doesn’t grab them, they move on. Don’t kill that sale with a bad blurb.

BlurbA blurb is defined as a short description of your book, written for promotional purposes and appearing on the back cover. That definition sucks all the life out of the word, though. Scratch out “written for promotional purposes” and substitute “written to seize the prospective reader’s attention and imbed an irresistible desire to possess the book and read every word.”

My primary publisher, Gypsy Shadow Publishing, asks for two blurbs for each book—a long one that’s less than 150 words, and a short one no longer than 25 words. Both of these are difficult for me to write, but the short blurb is the toughest.

What should be in a blurb?

  • Hint at the plot or main conflict.
  • Name and mention distinguishing trait of main character(s).
  • Describe the setting or ‘world.’ This is vital in science fiction and fantasy.
  • If available, include quotes about this book or your previous books.
  • If space available, include an author bio.

How do you write one?

  • Study other book blurbs in your genre. Learn the common words and language.
  • Write a summary of your book (if not done already), then shorten it down to its essence. What’s the book’s “elevator speech?”
  • Use image-laden words, those powerful words that speak to readers of the book’s genre.
  • Ensure the tone of the blurb matches that of the book.
  • Write several blurbs and combine the best features.
  • Set it aside for a few days, then read it again. If meh, rewrite.
  • Ask your critique group to comment on it. You are in a critique group, right?

Further Reading

You can find out even more about blurbs from Amy Wilkins, Marilynn Byerly, and the master of writer advice, Joanna Penn. I’ve shamelessly stolen from them in writing this post.

Examples

Here are three of the 25-word blurbs from my most recent books. These don’t contain all the elements noted above, but the 150-word, lengthier versions do:

  • Ripper’s Ring:” The ancient Ring of Gyges grants the power of invisibility to Jack the Ripper. A Scotland Yard detective tracks a killer who can’t be seen.
  • Time’s Deformèd Hand:” Time for zany mix-ups in a clock-obsessed village. Long-separated twins, giant automatons, and Shakespeare add to the madcap comedy. Read it before it’s too late!
  • The Cometeers:” A comet threatens Earth…in 1897! Of the six men launched by cannon to deflect it, one is a saboteur. It’s steampunk Armageddon!

With some practice and creativity, your blurbs should be even better than any written by—

Poseidon’s Scribe

Pictures from BALTICON

During my book launch at BALTICON, friend and writer Kelly Harmon took some pictures of Steven R. Southard, my alter ego.

SteveReadingSteve2At the book launch of “Ripper’s Ring,” I described the story, passed around my 3D-printed version of the Ring of Gyges, and read an excerpt from the story.

It was the first time I had conducted a book launch at a con, and I learned some things about how to do it better next time.

My thanks to Kelly Harmon for taking the pictures. It’s much appreciated by—

Poseidon’s Scribe

What a Great Time at BALTICON!

Although I’ve attended the major science fiction and fantasy convention in Baltimore for many years, this year marked the first time I spoke as a participant. It’s been a wonderful experience!

b49_banner_1First, I spoke on a panel called “Being Out in Fandom.” It was about the issues faced by the LGBTQ community as fans at cons. My thanks to fellow panelists Stephanie “Flashcat” Burke and Hugh J. O’Donnell, and to moderator Jennifer R. Povey for helping me through that unfamiliar territory. I think I learned more than the audience!

I felt more conversant about being on the panel called “Engineers Can’t Write—Some Known Counter-Examples.” I had suggested that idea to the BALTICON staff, after all! I greatly enjoyed the experience with the other panelists Karen Burnham, Gary Ehrlich, and Walt Boyes. Jack Clemmons did a superb job as the moderator.

The next panel was part of the weekend-long tribute to the late C.J Henderson, who was the con’s Ghost of Honor. It was titled “Do You Want Pulp With That?” and we talked about what pulp fiction is, and Henderson’s forays into that realm. It was the first panel I’d ever moderated. I’m grateful to panelists John L. French, Michael Black, and Michael Underwood for keeping things interesting and informative for the audience (and for me).

On Sunday morning, I was honored to be in a reading session with Melissa Scott and Ada Palmer. (Despite the ‘ladies first’ adage, I should have gone first. I see that now.) After they read wonderful excerpts from upcoming works, I read a passage from “A Clouded Affair” in the anthology Avast, Ye Airships!

That afternoon, I sat at an autograph table with Jack McDevitt. Yes, the Jack McDevitt, winner of the Nebula Award, and recent winner of the Heinlein Award. He was wonderful to talk to, and a few of the fans who’d lined up for his autograph spent some time at my end of the table.

We had a packed session for a panel I moderated called “Bars, Inns, and Taverns: Fiction and Reality.” Panelists Katie Bryski, Ada Palmer, John Skylar, and Nathan Lowell kept it fun and instructive. BALTICON’s Guest of Honor, Jo Walton (Hugo, Nebula, and Campbell Award winner!), also attended and shared her knowledge of the history of English pubs.

Among those who attended the launching of my story “Ripper’s Ring” were friends Kelly A. Harmon and Trisha Wooldridge. I thank them both.

Late Sunday night, I moderated a panel called “Knowing That I Know That You Know: Xanatos Gambits and Chessmasters.” The only panelist was Grig Larson, who was both funny and knowledgeable about this rather arcane topic.

On Monday I moderated the “Long YA, Short YA” panel discussing the explosion in long novels for young adults. Panelist Michael Underwood and Compton Crook Award Winner Alexandra Duncan kept the audience engaged.

Lastly, I moderated one more panel on “Tropes in Young Adult SF/F.” The lone panelist, Alexandra Duncan, was marvelous in this one too. I’m learning how to be a panel moderator, and it’s nice when a skilled and expert panelist makes up for any shortcomings in the moderator, (like when he runs out of questions).

All in all, a spectacular weekend! My sincere thanks go to the BALTICON programming coordinators for giving me a chance. I’m grateful, as well, to all the more experienced authors I met who told me, and showed by example, how to have a successful convention.

This BALTICON will linger long and fondly in the memory of—

Poseidon’s Scribe

Join Me at BALTICON this Weekend

b49_banner_1

All right, Poseidon’s Scribe fans, here’s an opportunity for you. I’ll be speaking, and generally causing trouble, at BALTICON this weekend. BALTICON is the major science fiction and fantasy convention near Baltimore, Maryland.

Here’s my schedule (subject to change):

Date Time Topic
Friday 10:00 PM Being Out in Fandom
Saturday 10:00 AM Engineers Can’t Write? Some Known Counter-Examples
Saturday 1:00 PM Do You Want Pulp with That?
Sunday 11:00 AM Readings
Sunday 4:00 PM Autograph session
Sunday 8:00 PM Bars, Inns, and Taverns: Fiction and Reality
Sunday 9:15 PM Book Launch: Ripper’s Ring
Sunday 10:00 PM Knowing That I Know That You Know: Xanatos Gambits and Chessmasters
Monday 12:00 PM Long YA, Short YA
Monday 1:00 PM Tropes In Young Adult SF/F

For some of the panels I’m the moderator and for others a panelist. After years of sitting in the audience at these events, now I’ll be one of the authors doing the yakking. A new experience for me.

Stop by, say hi, and listen to the wit and wisdom of—

Poseidon’s Scribe

The Basset Hound in Ripper’s Ring

There’s a basset hound in my upcoming story “Ripper’s Ring.” Let me tell you about him.

His name is Diogenes, and I’ve described him as having a copper-and-black mottled coat, a white blaze down his snout, and a white-tipped tail. He’s a pet, owned by my one of the story’s main characters, Detective Wellington Thales Bentbow.

Bvdb-bassethound1Diogenes is not quite like the hound pictured here, but you get the general idea of their characteristic wrinkled, sagging skin and drooping ears, giving them a perpetually depressed countenance.

I chose a basset for my story for a couple of reasons. From the time my wife was growing up until a few years after I met her, her family kept pet Basset Hounds, owning as many as three at a time. They remain one of her favorite animals.

Second, I discovered Basset Hounds possess a sense of smell for tracking that’s the second keenest of all dog breeds, behind only the bloodhound. That makes this breed a good dog for a detective to own.

Especially a detective like Wellington Bentbow, who is philosophical by nature, a loner, and probably a bit wrinkly and gloomy himself. He’s come to regret purchasing Diogenes, though, because the hound much prefers sleeping to any sort of detective work.

Bentbow chose the name Diogenes for his pet because of the ancient Greek philosopher. Diogenes of Sinope has become associated with dogs. In addition, Diogenes would wander around in the daytime holding a lamp before him. When asked why, he said he was looking for an honest man. (How he planned to detect honesty using a lamp was, I believe, part of his little joke.) But this idea of tracking down a particular man also played into the choice of name for my basset hound character.

In a future post I’ll blog about the uses of pets in fiction, but for now I’ll say there’s a danger involved when you introduce familiar pets in your stories. In particular, dogs and cats are endearing to readers and it’s so tempting to provide details about the animal’s cute behavior and personality, they can steal the show if you’re not careful. I had to fight to keep Diogenes a minor character, because he could have taken over the story.

RippersRing72dpi“Ripper’s Ring” takes place in London in 1888, and basset-type hounds were then new to England, having only recently been imported from France. The modern Basset Hound (capitalized) didn’t become a standardized breed until after the time of my story, so strictly speaking, Diogenes would be categorized as a basset-type hound.

You can read all about Diogenes in my story, “Ripper’s Ring,” due to launch on Monday, May 4th. If you own a Basset Hound that matches my description of Diogenes, I’ll be happy to post a picture of it, if you’ve taken the picture and give permission for posting it by leaving a comment for—

Poseidon’s Scribe

The Ring of Gyges Made Real

I blogged recently about the Ring of Gyges, the invisibility ring mentioned by Plato in The Republic, a ring I wrote about in my upcoming story, RippersRing72dpi“Ripper’s Ring.” Today I revisit the topic since I now own the ring.

Ring of Gyges 8Ring of Gyges 3Well, the one I own is actually a replica, or at least a conception of how the ring might look. A close acquaintance of mine made it by the technique of additive manufacturing or 3D printing.

As shown on Thingiverse, my ring was based on two versions of the Green Lantern’s ring shown here and green_lantern_ring_display_large_preview_card GLR1_preview_cardhere. Then my friend used Tinkercad and 123D to add the Gyges touches. She used a Printrbot brand printer, the Simple (Maker Edition) and PLA filament. The .stl files you need to print the ring yourself are on the Thingiverse site. She glued a machine screw and nut to fasten the pieces together and allow rotation. If you make the ring yourself, you’ll need to scale the design so it prints a ring that will fit you.

As Plato described the ring, the collet (the part of the ring that grips the stone) could rotate. The stone must have had some sort of obvious orientation, because when Gyges turned it toward himself, he disappeared; when he turned the stone 180° toward his fingertips, he reappeared.

In my story and in my 3D printed ring, the stone is in the shape of an isosceles triangle, so think of the stone as an arrow—pointed toward you makes you invisible.Ring of Gyges 7

Not quite like that. It actually looks like this:

Ring of Gyges 6

And when you rotate the stone to point the other way, you become visible again.

Ring of Gyges 5

In “Ripper’s Ring,” (which launches in less than a week on May 4th!), I describe how the ring was made and how it works. A farmer finds a meteorite, and parts of it are solid to the touch, yet invisible. Anyone who touches the invisible metal becomes invisible, too. A jeweler discovers that the invisible metal becomes visible (and returns its wearer’s visibility) when in contact with iron.

The jeweler constructs a ring of gold lined inside with the invisible metal touching the finger. The stone is a triangle of iron attached with a screw mechanism such that the wearer can rotate the triangle and move it up or down. Moving it down brings it in contact with the invisible metal, rendering the wearer visible again.

So far I haven’t gotten my Ring of Gyges to turn me invisible, though I will keep trying. Perhaps when you make yours, it will work. For your sake, I hope not. Don’t forget to get your copy of “Ripper’s Ring” and wear your own Ring of Gyges while reading it. If you make one, or have any questions, or if you think I should 3D print more objects from my other stories, leave a comment for—

Poseidon’s Scribe

Missing People, Unsolved Crimes

Today I’ll let you inside the thinking process of a writer as he tries to flesh out a story idea. In this case, it’s the idea for the story that would become RippersRing72dpi“Ripper’s Ring.”

I had read about the Ring of Gyges and thought it would be a great idea for a story. There’ve been many famous novels with invisibility rings, so I needed to separate my story from those in some way.

While thinking about how to form a story about the Ring of Gyges, I wondered what would happen to the ring over time. It occurred to me that an owner would not pass it to his own child. First, the ring’s owner would be unlikely to tell anyone about it, even his own children. Second, he would be unlikely to relinquish it to anyone while he remained alive. Third, possession of the ring ends up being a curse, so the owner would not want to pass that on.

Therefore the ring would remain on its owner until the owner’s death, and someone would likely remove it from the finger of the corpse, or, if long enough afterward, the skeleton. I realized the ring would leave behind a long string of owners who had either vanished mysteriously, or who had committed crimes no one could solve.

Wikipedia contains lists of both unexplained disappearances and unsolved crimes. I could select any one of these for my story, or more than one if I wanted. As a writer of steampunk, I focused on Victorian times, and therefore to the crimes of Jack the Ripper. Although there have been many stories about that killer, I think the addition of the Ring of Gyges sets mine apart.

Still, I was unsatisfied. I wanted to convey the explanation of the ring’s creation, as well as the notion of its passing from owner to owner down the centuries. But how do I do that with a story told from one person’s point of view? I hit on the idea of giving the ring one more property in addition to invisibility—the ring allows owners to see visions of past owners, all the way back to the jeweler who created it. My Jack the Ripper character would see all these visions, and the reader would understand not only the history of the ring, but also project beyond my story, and wonder where the ring is now.

In my story, I briefly mention these visions of past owners. My ‘Jack’ character only gets vague impressions of clothing and surroundings, of course, not names. The ones he sees are the rebel slave Spartacus (71 B.C.), the Roman general Valens (378 A.D.), the Egyptian Al-Hakim bi-Amr Allah (1021), vague mentions of others, the diplomat Benjamin Bathurst (1809), and finally gun manufacturer William Cantelo (1880s).

Once the reader grasps the idea of a single ring causing strange disappearances and unexplainable crimes through history, it’s a short mental leap to realize such a ring could also explain the unidentified Zodiac Killer (late 1960s), and the disappearances of D.B. Cooper (1971), Jimmy Hoffa (1975), and many others from our time.

Now you see how I came up with the idea for “Ripper’s Ring.” Enjoy the story, and leave a comment with your thoughts about my process for developing and maturing the idea for the story. If I’ve helped you along the way in your own writing journey, that’s the sincere hope of—

Poseidon’s Scribe

The Ring of Gyges

Wouldn’t it be amazing if you could make yourself invisible at will? Do you wish you could just disappear and reappear when you wanted to? If you had the Ring of Gyges, you could.

The philosopher Plato discusses the Ring of Gyges in The Republic. He uses the ring as an allegory, similar to his use of Atlantis and his famous allegory of the cave.

In Plato’s ring allegory, Gyges is a shepherd in the country of Lydia. An earthquake uncovers the opening of a cave, which Gyges discovers while tending his flock of sheep. He goes into the cave and finds a bronze horse statue with its torso opened up. Within it is a man’s corpse with a golden ring on one of its fingers. Gyges takes the ring. He finds that if he turns the ring’s collet (the part that secures the stone in place) so its stone points toward the base of his finger, he disappears. If he turns the collet 180 degrees so the stone points to his fingertip, he reappears. He goes to the palace of Lydia, seduces the Queen, kills the King, and becomes King himself.

Why am I telling you about the Ring of Gyges? It’s because I make use of that ring in my upcoming story, RippersRing72dpi“Ripper’s Ring,” which will be launched in early May. In my story, a troubled character in East London comes across the ring in the summer of 1888, and starts killing prostitutes. He becomes the murderer we know as Jack the Ripper. Now you understand why they never caught the Ripper. When you read “Ripper’s Ring” you’ll also learn how the Ring of Gyges works, and why Gyges found it on a corpse inside a horse statue in a cave.

Some of you are thinking, “A magic ring? Hasn’t that been overdone? Does the literary world really need another magic ring?” You’re recalling Aladdin’s ring in Arabian Nights, the Ring of Solomon, J.R.R. Tolkien’s One Ring, Wagner’s Ring Cycle, the rings in C.S. Lewis’ The Chronicles of Narnia, and Marvolo Gaunt’s Ring in the Harry Potter books by J. K. Rowling.

Enough with the magic rings already, you’re saying. Well, my ring is different. Not only does it turn its bearer invisible, but it also provides the bearer some mental visions of all the ring’s previous owners. When my troubled character comes across the Ring of Gyges, he learns its history and what it can do.

Now back to Plato. What was that ancient Greek philosopher doing discussing a ring of invisibility? He stated that the ring separated actions from consequences; that is, an invisible man could commit an immoral act (as Gyges did by killing the King) without fear of retribution, since no one could connect him with the crime. Further, Plato believed that if a person had such a ring, his eventual commission of immoral acts was inevitable. In other words, no one can resist the temptation of invisibility and the power it conveys.

No one? Well, in The Republic, Socrates doubts the temptation is as inevitable as Plato thinks.

My scientifically minded readers are laughing at the whole idea of human invisibility. After all, the human eye only works because light interacts with the rod and cone cells in the retina at the back of the eyeball. If the eyeball is invisible, light passes through without interacting. In other words, an invisible person is also blind. You could get around that with partial invisibility, allowing only the retinas to remain opaque. It would be a bit creepy—two partial eyeballs seeming to float around, but at least you could see.

How did I resolve that problem in my story? I didn’t. Sorry. I chose the course most writers do and ignored the problem. At least I’m admitting that here.

If you come into possession of the Ring of Gyges, just keep it. Better yet, destroy it. Whatever you do, don’t bring it to—

Poseidon’s Scribe

Jack the Ripper

Late in the year 1888, someone terrorized the slums of East London’s Whitechapel district, murdering at least five women. Before the slayings stopped, a newspaper received a letter signed by ‘Jack the Ripper,’ and that chilling moniker haunts us still, more than a century later. The cases have never been solved.

RippersRing72dpiJack the Ripper appears as a character in an upcoming story of mine, “Ripper’s Ring,” which will launch in early May and will be available here. After reading the story, you’ll understand how the Ripper got away with the crimes, and how a single detective at Scotland Yard really solved the case. Well, one fictional theory, anyway.

Hasn’t JtR been used in fiction before, you ask? Yes, in tales by the following authors, at least: Peter Ackroyd, Carla E. Anderton, John Brooks Barry, Robert Bloch, Anthony Boucher, Fredric Brown, Harlan Ellison, Philip José Farmer, Lyndsay Faye, Gardner Fox, Michael Generali, David L. Golemon, Richard Gordon, T. E. Huff, Richard Laymon, Kim Newman, Anne Perry, Robert Perry and Mike Tucker, Stefan Petrucha, Ray Russell, Iain Sinclair, and Roger Zelazny.

Obviously, JtR is a character too compelling for writers to resist. When you combine the horrific acts, the fear they induce in a community, the anonymity, and the timeless nickname, you get a powerful character suitable for unlimited fictional variations.

As you’ll read about in upcoming blog posts, my take on the Ripper is—I believe—unique. Since the story is part of the What Man Hath Wrought series, you know it has to involve technology, and the difficulty of coping with it. This story might even make you think.

“Ripper’s Ring” is darker than the other stories in the series, but is also a mystery/detective story, and a thoughtful tale about power and restraint. Soon it will be released on an unsuspecting public, not just in Whitechapel, but worldwide. It’s well worth the wait, according to—

Poseidon’s Scribe